All small businesses should have a good website. Having a website alone is not enough. The website should be ranked at least in the first 20 search results. As a small business owner, if you want to attract traffic to your website, you must improve the search engine optimization (SEO). That means, making your website more visible to Internet users when they search for products/services similar to the ones you sell. One of the key factors that can improve your SEO is the use of specific keywords. The content of your website should use relevant keywords, i.e. the keywords that are widely used in searching for topics pertaining to your industry.
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