Running lead generation campaigns on Google AdWords? Measuring success and optimizing campaigns for actual sealed-deal conversions, not just lead in-take, just got a whole lot easier.
On the heels of rolling out cross-account conversion tracking and search funnels for MCC users, today, Google announced a new feature that allows advertisers to import offline conversions derived from PPC leads back into AdWords.
AdWords Debuts Offline Conversion Tracking For Full Sales Cycle Optimization
Posted by
jeryywooters under Technology
From http://searchengineland.com 3890 days ago
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