BizSugar.com › Technology › How Chatbots Help Increase Customer Engagement

Constant improvements to chatbot technology allow more accurate bot interactions. As a result, chatbots have changed the customer service game. This shouldn’t surprise anyone. Consider that chatbots allow quicker response time to customer queries and faster resolutions. In fact, a HubSpot study found 71% of people are willing to get assistance from messaging apps. So they want quick solutions to their problems.
In addition, a Facebook study found 65% of millennials, 65% of Gen Xers, and 63% of baby boomers would much rather send a message than call customer service.
Keep these customer preferences in mind. Businesses must start prioritizing the use of chatbots to engage their customers and enhance user experience.