Mobile Shopping’s Early Adopters Aren’t Who You Think They Are

Posted by NetworkSolutions under Technology
From http://www.networksolutions.com 4333 days ago

When it comes to mobile shopping, the conventional wisdom about who tech early adopters are isn’t so wise after all. If you think the average mobile shopper is a single, young, white techie guy, it’s time to think again. Mobile Shopping Behaviors, a study by The Integer Group and M/A/R/C Research, found that the biggest adopters of mobile shopping are African-Americans, Hispanics, women and parents.

Who Voted for this Story

Top BizSugar Users

This week's most active BizSugar users. Join Them!

Comments

Written by HeatherStone
4332 days ago

Interesting figures, and not wholly unexpected, but I'd really like to know more about the studies and research done on this. Having grown up in Philadelphia, a city with a large African American population, I noticed first hand how that demographic was an early adopter of technology, however I'd really like to know the underlying reasons why this might be.

- 0 +