The future of retail is online, mobile and social, reports a recent Motorola Solutions survey reported by Marketing Charts. U.S. retailers polled predict that within the next five years, nearly half (42 percent) of retail sales will come from online, mobile and social commerce sites. To keep customers visiting their stores in the face of this trend, 75 percent of retailers say developing a “more engaging in-store customer experience” will be essential, and more than 40 percent plan to provide personalized product details to customers’ smartphones based on their prior browsing or purchasing behavior.


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