BizSugar.com › Technology › SMM vs SEO: The Meaningful Guide on What You Should Choose

You need to be visible in search, and you need to be searchable on social media if you’re going to be a success. That’s because most people either go to Facebook or Google when they want to find out about something. If you’re not showing up on one of them because you’ve put all your focus on the other, you’re going to be missing out on a lot of potential new leads. That doesn’t mean you should devote equal time and money to SMM and SEO though. The best approach is to first perfect your on-page SEO. Your website is your own piece of online real estate, and it’s where you’re ultimately sending people, whether via Facebook or Google. Get the basics right first, and then think about expanding into more complex backlinking projects, and spending weekly on paid social ads.