BizSugar.com › Technology › The Quest for Recurring Revenue

Recurring revenue is the current Holy Grail of business. Barriers to Entry, a traditional way of assessing your differentiation against competition, have been replaced by Barriers to Exit, how to make it at least inconvenient or at most excruciatingly painful for your customer to leave you. Recurring revenue is more attractive to any business buyer, and garners higher valuations for the company.