BizSugar.com › Technology › Visualistan: With Rogers Backing Off BlackBerry, Is All Hope Gone?

What makes it so very depressing is that 2013 was supposed to be the year of the big BlackBerry comeback. With the all-new Z10 and Q10 smartphones lurking behind the scenes ahead of their respective arrivals earlier this year, hope was high that Mr Heins and Co. could and would defy all expectations with a blistering success story…or two.

And it seemed to be going to plan, but as the year moved forward it became painfully clear that two smartphones alone cannot possibly have the kind of power needed to turn the tides for such a huge business in peril. What followed was the announcement of billion dollar losses, plans to sack no less than 40% of the firm’s entire workforce and confirmation form T-Mobile USA that they wouldn’t be stocking BlackBerry phones ever again.