BizSugar.com › Technology › VM Associates- Time Isn’t Money, Information Is: Harness Cloud Computing To Maximize Your Data.

Somewhere along the line, the software vendors convinced us that this is the way to make our business better. The goal, they said, is to increase productivity half an hour at a time. On one level I agree completely. Saving time is great! It’s why we buy the better copy machine, fix the elevator and order delivery Chinese during crunch time. But when it comes to instituting a whole new system, is time saving the most crucial element for your business? Before you drop $100 per user per month on some new CRM solution, ask yourself if that makes sense given the value proposition. Is it true? Is time money? I say no.