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Email newsletters offer one of the highest returns on investment in online marketing, second only to search marketing. But it only works when you do it right. Assuming you have interested subscribers; the following are the key parts of an email newsletter guaranteed to bring you success... Read More

By now, any company that wants to find success online should know that search engine optimization is important. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website, but the majority of web users turn to Google, Bing, and Yah Read More

The lesson from this case study if that if you want top search engines rankings for your personal brand, get famous. Do things that win you real acclaim out in the real world, and Google will reward you on the Internet for your renown. Read More

This past month, I've been asked to critique several online store websites and here are some of the common problems that I noticed. Read More

There are tons of free web site solutions out there. And, believe it or not, as a web design and development firm we have no problem with this. Certain businesses might be just starting out or maybe they are restructuring and money is tight. I get that. I would much rather they have a presence th Read More

How do you build awareness for a blog and where can you get ideas? You know who your niche target customer is. How do you engage and connect with them? Read More

Here's how to use Google Webmaster Tools to give your website a regular checkup, keep it running well, and allow Google to index your pages and help people find you. Read More

For a huge website (ecommerce, directory, etc.) with many variations of the same product or service, whether by location or by brand, the effort to work individually on each one would be monumental. Read More

The first 5 seconds of a visitor’s experience on your website will most likely determine what they do next. If the user is not attracted or impressed, they will “bounce” and quickly leave your website – then visit your competitors instead. A bounce rate over 50% is potentially a problem – and an Read More