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A century ago no one “dared speak its name.” Today, advertisers are eager to talk to gays, lesbians, bisexuals and transgenders. It is estimated that the gay, lesbian bisexual and transgender (GLBT) market in the US numbers approximately 15 million and represents annual purchasing power of $660 billion. ”With more disposable income and discretiona Read More

Choosing between soap operas and the NFL is not something marketers may consider when putting together media allocation plans for reaching females. However, marketers may want to consider the NFL as an option as women are more likely to be regularly or occasionally watching sports than they are soap operas according to BIGresearch's Simultaneous M Read More

The House of Representatives approved legislation on Tuesday extending a moratorium on state Internet access taxes for seven years, sending the bill to the president to sign into law. Internet service providers say the price of Internet access could rise by as much as 17 percent if the moratorium on state taxes was allowed to expire. Read More

Social media and conversational marketing will outpace that of traditional marketing by 2012. Nearly 57% of respondents report that in 5 years time, what they spend on conversational marketing will be greater than that of traditional marketing, while another 24% believed it would be the same as traditional marketing. Significantly, 81% of marketer Read More

According to the Discover Small Business Watch, reports the DMA, economic confidence among small business owners continued to fall in October as many expressed increased pessimism about both the future of their own businesses and the US economy in general. The monthly survey of 1,000 small businesses with five or fewer employees shows that at 96.8 Read More

According to the latest Annual Holiday Survey commissioned by Deloitte, gift cards are seen as the top gift purchase for four consecutive years, with 69 percent of the consumers planning to buy them this year, compared with only 66 percent in 2006. The respondents plan to buy an average of 5.5 cards, compared with the 4.6 cards last year, at $36.2 Read More

There's a neat little knowledgebase, with substantial informative content, right at your fingertips and you likely don't even know it. The Insight24 directory, which aggregates business and technology webcasts, videos and podcasts, boasts over 5,000 content pieces provided by 160 companies. And we're not talking fluff and marketing spiels. The con Read More

A new guide from Magazine Publishers of America offers a comprehensive view of the role of media in influencing consumer purchase decisions and online behavior. The report analyzes cross-media accountability data from 32 studies to determine each medium's effectiveness through the purchase funnel. The overall findings indicate that: * Med Read More

For many Boomers, retirement is an opportunity to start a business and become their own boss. 15 percent intend to work for themselves until they die, according to a new Ipsos Reid (Canada) study of Boomers who have either retired early to start their own business. Read More