5 Words to Sell Your Business | Marketing | Small business news; tips; networking

Posted by bloggertone under SugarTone
From http://bloggertone.com 5364 days ago

As a business owner, you pay a lot of attention to the look of your business, whether it’s a beautifully designed website, polished product displays or a glossy brochure. But the words you choose to describe your business can have just as powerful an effect on your customers

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Comments

Written by ajayjoya
5272 days ago

nice words ! thanks

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Written by Barneyausten
5362 days ago

What a really useful set of words. Thanks a million!

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Written by CindyKing
5363 days ago

I like to be on the receiving end of "you" if I like the rest. But I find it hardest to use :)

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Written by billrice
5364 days ago

Niall, I agree with "enable" as a concept, but every time I hear it in a real sales call it makes my toes curl. I think buyer are now conditioning to flag that statement as suspect. I am going to go with Wchingya on this one--the most powerful statements to me are ones that start out with "You" and end with results.

Another great Sugartone article. I'm loving these!

@billrice

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Written by wchingya
5364 days ago

'You' can easily raise everyone's attention to take notice of the message; while 'Essential' is another smart word, for everyone hates to miss something so important, bound to head in for a look. It's all human nature. Marketers can be one heck of a psychologist. :)

@wchingya

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Written by nialldevitt
5364 days ago

I really like "Enable" or perhaps more importantly the idea behind it. Too often we focus of what we can do rather than what we can enable the customer to do/achieve.

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