As a business owner, you pay a lot of attention to the look of your business, whether it’s a beautifully designed website, polished product displays or a glossy brochure. But the words you choose to describe your business can have just as powerful an effect on your customers





Comments


Written by ajayjoya
3469 days ago

nice words ! thanks



Written by Barneyausten
3559 days ago

What a really useful set of words. Thanks a million!



Written by CindyKing
3560 days ago

I like to be on the receiving end of "you" if I like the rest. But I find it hardest to use :)



Written by billrice
3561 days ago

Niall, I agree with "enable" as a concept, but every time I hear it in a real sales call it makes my toes curl. I think buyer are now conditioning to flag that statement as suspect. I am going to go with Wchingya on this one--the most powerful statements to me are ones that start out with "You" and end with results.

Another great Sugartone article. I'm loving these!

@billrice



Written by wchingya
3561 days ago

'You' can easily raise everyone's attention to take notice of the message; while 'Essential' is another smart word, for everyone hates to miss something so important, bound to head in for a look. It's all human nature. Marketers can be one heck of a psychologist. :)

@wchingya

Social/Blogging Tracker



Written by nialldevitt
3561 days ago

I really like "Enable" or perhaps more importantly the idea behind it. Too often we focus of what we can do rather than what we can enable the customer to do/achieve.



Log in to comment or register here.
Subscribe

Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!