BizSugar.com › Upcoming News › Marketing › Advertising › Page 64

I recently ran an experiment into different advertising platforms, comparing the cost of Facebook against a mobile banner advertising network. The results shocked me. Read on for more details of my results. Read More

Having a slow or fast mobile site should not impact your mobile-rankings, assuming your desktop site is fast. Read More

Ads with gaming elements showed engagement rates of 16.2 per cent, compared to 10.4 per cent for standard HTML5 display ads, and had a click-though-rate almost 25 percentage points higher. Read More

Mobile gaming charts have become a graveyard of one-hit wonder games, and every new comer is behest with the nightmare of meeting the Marketing Reaper during their promotional efforts. However, one name has evaded the reaper over the years: Ketchapp Studios. Read More

In the modern era of streaming video and marathoning TV shows on demand, some argue that the decline of commercials may spell the death of traditional cable. Blinking banner ads may have garnered clicks in the early days of the web, but these days most web surfers are completely blind to banner ads Read More

If you do a Google search for “how to write better paid search ads” you’ll get over 75 million results. This alone tells you there’s no definitive formula for writing them. Nevertheless, following a few basic principles will help you develop a writing system that leads to higher conversion rates ov Read More

Google AdWords remains the dominant force in paid search, where businesses invest the majority of their PPC budget. It’s been a good year for Bing Ads, display networks and Facebook too. Which shows more businesses are turning to PPC as the marketing environment changes. Read More

Because small businesses often have a scarce advertising budget- especially when just starting out, here are 9 easy ways to get your advertising efforts going without breaking the bank. Read More

Year after year the debate rages on, Google Ads or Facebook Ads? Which should I use for my business? While there are some similarities, they each have benefits that differ depending on your business, your budget, who you’re targeting, and your strategic goal. For example, Google Adwords can reach o Read More