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Twitter is being increasingly used to display the informal side of companies, and for some it has been a success. Should other firms consider a change in online voice, or even a switch to Twitter's advertising tools? Read More

Advertising is not dead. But bad advertising -- the annoying ones that stalk you on the Internet or demand that you type a text message to opt-in to a pitch -- will soon meet a timely death. Story-driven ads, however, are here to stay. Read More

Fascinating post that examines marketing as content. So are HR manuals, social media policies, annual reports, analyst reports, research studies, customer evaluations, product reviews, employee testimonials, customer testimonials, videos from conferences, CEO blogs, tweets, updates and check-ins. Read More

First of all I have to admit that I received 1 month free service in order to be able to write this review. As I told the folks at Nearwoo Mobile Advertising, that will not influence my review. Second, I think it is important to note that while I build mobile friendly websites and often preach th Read More

If you're looking for inspiring and creative ways to jazz up your copywriting skills, take a note from these offbeat ads. Good, practical examples. Read More

Now that there are a million advertisers on Facebook, it’s more important than ever to make sure that your ad gets noticed. The good news is that Facebook will provide Shutterstock images to advertisers for free! Read More

For some of us (mainly men, I think), this video is cringeworthy. But I think it's a great example of marketing to a specific niche.

What do you think? Thumbs up or down? Read More

when I look for experts, I look for individuals or agencies that know how to build businesses — those are the people who will help you see the bigger picture. If you’re in the creative / marketing business it pays to be well rounded, because with any of these arenas the main goal is to help build a Read More

YouTube is becoming the platform for new short-form programming. This has increased the value of its measurement and its influence in analytic strategy. Read More