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It is widely accepted there are seven basic plots used in storytelling. Here we look at how they are used in the world of advertising. Read More

Looking for ways to improve your AdWords campaigns? In this article we pose the question of whether low PPC daily budgets can have a negative impact on overall conversion rates. Read More

Are you targeting millenials in your advertising? Here is an article that will entice you to start doing that. Read More

Can your brand colors affect how clients see you? You bet they can. What do your colors say about you? Is it what you want your brand to say? Read More

The new rule of internet attention grabbing is to have big beautiful art on your site. Where can you get this? You can shoot the pictures yourself (don't forget to model releases) or you can try something else. Just be careful where you get the photos from. Read More

Before online advertising, a five-word print slogan could sell millions. A captivating billboard picture could convert thousands of brand advocates. A 30-second TV commercial could get millions hooked on that company. In this digital advertising era, Google is integrating those powerful, old school Read More

In a match of SEO versus PPC, which one would win? Does it make a difference whether the results are organic or paid? Many studies say yes. So, should a company pay for the results they want, or should they go purely organic SEO? Or both? Here are the Pros and Cons of both as well as great tools fo Read More

In today’s world of online marketing, internet sales and booming eCommerce businesses, many people are interested in getting on board with an “easier way of doing business”. Unfortunately, easy access to all things online doesn’t always mean it’s an easy source of revenue. There are two essential i Read More

Selecting an appropriate Niche is the most important part and basic requirement when starting a new blog. While choosing a niche, one should always keep in mind the high paying keywords. But if you want a long term blog, then you must choose the topic of niche keeping in mind, your interest & likes Read More