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If you are interested in buying a business that is up and running, you will have experienced employees, a recognizable position in the related industry, a defined customer base and operating systems that keep it running successfully. Read More

Service industry businesses like restaurants no longer have to rely on expensive television or newspaper ads. Today's marketing tools provide far more affordable options with a broad reach. Read More

Last week, we talked about why it’s important to take a lean approach to advertising, testing different approaches to see what works. But how do you put it into practice? Under the Build-Measure-Learn cycle, companies start with an idea Read More

Social media has played a great role in election campaigns. Politicians used it as their medium to connect to the people and inform them about their political plans and everything Read More

When advertising on Facebook, you have a choice between paying based on CPC or CPM. A CPC, or cost per click, basis means that you pay every time someone clicks on your ad, while CPM, cost per thousand (M is the Roman numeral for thousand), results in paying based on impressions. Read More

Both online and offline marketing is required to promote small business and grow sales. This post discusses tools you can use for marketing promotion. Read More

Sometimes people got confused Affiliate marketing with Pay-per-click or PPC. PPC is an sponsored advertising model that is used to bring visitors using related and relevant keywords and phrases to the ad that is shown on a website or inorganic result of search engine. Read More

If you have an account and manage a Google AdWords Pay Per Click campaign to intercept target users of search engines and partner sites, you know that there are several metrics to track and analyze , and this can easily confuse and throw in a panic. Read More

SEO marketers must now pay more attention to Promoted Tweets and Facebook ads, rather than focusing all their efforts on Google search results. @techcrunch @joshconstine #adwords #ppc Read More