When advertising on Facebook, you have a choice between paying based on CPC or CPM. A CPC, or cost per click, basis means that you pay every time someone clicks on your ad, while CPM, cost per thousand (M is the Roman numeral for thousand), results in paying based on impressions. So which should you do?
CPC or CPM? What’s the difference?
Posted by
msrpotus under Advertising
From http://sociallabsmedia.com 4001 days ago
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