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Corporate gift giving is most effective when the gift closely aligns with the brand’s value proposition and identity. This isn’t just about showing off; it’s about cleverly using gifts to grab attention and build long-term relationships with potential clients and customers. Read More

Hospitals are doing some crazy things to drive patient satisfaction. Since the introduction of hospital amenities, from custom meals and valet parking to loyalty programs and rewards, healthcare institutions have to worry almost as much about doing good business as they do about providing quality c Read More

An elevator pitch is an effective tool to convince somebody about your products or a new idea. Ideal elevator pitches are brief, crisp and attention-grabbing. If you are writing it down, remember this – an elevator pitch only takes a page to convey your thoughts. Read More

Marketing has undergone some major changes in the past ten years, not just your standard offline practices but also online methods of marketing a website. In the past 5 years alone, substantial changes to the way that websites are ranked have played a major part in how companies go about marketing. Read More

Your direct mail database is of no use if you are unable to analyze it and extract useful bits of information. Before you get overpowered with all the emails you have in your database, begin by reviewing your research objectives. Read More

As we enter the holiday season more and more retail items are being bought. If you sell such an item, should you expect your website traffic to increase? Should you expect your content marketing efforts to help you generate more sales?

Here are some basic principles you can put into action now.. Read More

Roughly one fourth of social media shares are food related. Big brands have understood this and added social media to their marketing mix to generate online engagement and bring more customers through the door at their business locations. Read More

Email marketing is still the most effective channel for direct online marketing. And yet, most businesses are not able to execute successful campaigns because their emails are never read. So here are 5 email subject line strategies that always work. Read More

Getting headlines that stand out today may seem like it needs a magic wand, but what you really need is the right approach. Read More