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Most freelancers’ self-promos are quickly forgotten. Illustrator & artist Esther Pearl Watson wanted to make a save-worthy mail-out. This marketing stunt starts with Esther finding a teenager’s diary in a gas-station bathroom. From it, she created “Unlovable”. A paper zine she sent to art directors Read More

Most people who read your headline won't read your article, unless the headline was powerful enough to grab their attention and get them to click through and read the rest. Find out what makes a highly effective headline. Read More

Printed marketing materials can seem like a dying medium in an era dominated by technology, but respondents to the 2011 American Shopper Study, conducted by researchers at the University of Cincinnati and the market research firm BrandSpark International disagree. Nearly 80% said signs remain an im Read More

Check out this infographic to see Marketo's top choices of sessions, activities surrounding the event, and great places in Austin to chill out, relax, and grab a margarita on the go! And to learn more about what Marketo has in store for SXSW. Read More

Exhibiting at a trade show can help you get new leads, sell your products or services and even meet potential partners. It’s a great way to showcase new product launches, find new channels of distribution and meet important industry players.
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Is your small business branding ready for a new and improved brand image?

While rebranding may be a critical move for your company, it can also be a costly and time-consuming endeavor.

Here are factors to consider before taking the leap... Read More

Direct mail campaigns can offer companies a cost-effective and precise means of reaching their ideal target audience. Without basing their campaigns on the optimal direct mail strategies, even the most respected brands are doomed to fail in their marketing initiatives. Read More

Did you know that about 25% of your email database becomes redundant every year? In other words, if you did not gain a single new email signup for the next four years, you would be sitting on a completely useless email database. Here are a few ideas to keep expanding your email database...
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Over the years, all of my clients have faced one similar struggle. While many of them work beyond it, or for some this concern ebbs and flows, finding clients is undeniably one of the hardest parts of being in business for yourself.
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