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A few years ago, I had spent some time in the sales and marketing industry, and as a professional in that industry, one of the first essential lessons in sales that was taught to me was that of AIDA. which is used to describe the four phases in sales - Attention, Interest, Desire and Action. So, wh Read More

Access a one-pager listing 7 employee recognition practices, in descending order of their use by applicant firms for our 2011 Top Small Company Workplaces award with Inc. Magazine. Read More

A friend of mine has said there is no such thing as a bad business or entrepreneur; it’s just that most of them run out of cash before they can figure out how to build a sustainable business model. Whether you agree or disagree, at the heart of that sustainable business model is paying customers.
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We're all looking for the magic bullet of business success. If I do X, then my business will hit the big time. Or if I do Y, my business will never have a worry again. It was my pleasure to invite... Read More

It is linked to e-books is huge. Trying to determine precisely the type of material best suited for ebook development is a bit like trying to nail Jell-O to wall. Below is a brief look at some of the categories in which e-books can fit. Arts Music Biographies General Business Management Market Read More

Change management training

For many people, change is a de-motivator because change creates uncertainty.
And people don't like feeling uncertain.
So: because change leads to uncertainty: we don't like change.
But whether you like it or not, you have to live with constant change.

HOW?
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There’s a creativity crisis happening in U.S. schools—and that matters to small business because, if tomorrow’s graduates don’t know how to think creatively, our businesses will be left without an important source of innovation.
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Whether you're a small business owner looking to expand into a new market or monitor current operations, or you're an entrepreneur testing out a fresh business opportunity, you can take advantage of a wealth of online tools, platforms, and information portals to conduct sophisticated market research Read More

Shhh its a secret for building a real online business, if you chase a dollar you will lose ten, sharing some outrageous yet funny post Read More