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One of the biggest mistakes that bloggers make - but still expect reactions and feedback - is to ignore the basic fact that in order to engage their readers, they need to sell their blog posts. No, I'm not talking about literally selling your content on article market websites. I'm talking about selling ideas through your blog posts to your most f Read More

The new ebook, get it while it is hot...scorching hot Read More

Opt-in lists are critical but they can be only valuable when you build them internally via your own websites. Ardath Albee has a good post on how you can do this. Also I believe traditional trade magazine subscription lists will be replaced by the new generation online trade communities like ITSecurity.com or Times of Virtualization. Read More

Networking is less about meeting new people than it is about getting them to remember you after the fact. That means, asking the right questions is an essential step in standing above the crowd. Getting noticed. Having people remember you a week from now. Read More

I'm a huge proponent of professional listening as part of a business communication strategy. Lots of people will sell you ways to speak. They'll give you lots of ways to get your message all over the place. Me? I'm passionate about listening as much as I am speaking. You know: two ears, one mouth, that stuff. Read More

Here are some of the best ways to look at your de-duplication problem: Read More

What first started out as a consumer phenomenon has turned into a growing corporate trend: Blogs now provide opportunities for organizations to interact and share their stories and thoughts online. As of 2007, there were a reported 100 million blogs; and as of July 2008, some 15 percent of Fortune 500 companies maintained one. Accordingly, many Read More

How can Twitter make money? That's the billion-dollar question. This question is important for Twitter, as well as its users and global advertisers. With traditional advertising proving less effective, marketers need new outlets like Twitter and Facebook to help create interest and demand. Here are some ways Twitter can make money. Read More

Take a look at some great tips and advice on using social media to nonprofit organizations and causes! Sound advice and clear cut answers to some big questions. Read More