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Direct mail and email marketing have gotten a bad rap for many years. But, when the email marketing is executed properly, the results can be fantastic. That is the sort of email marketing that Winton Churchill talks about in this book. It's not just a simple email being sent from time to time, but it is an email system that gets definite and posit Read More

Pre-empting an objection means that you bring an objection that you expect to hear early in the sales call and then deal with the objection so it cannot be brought up again. Make sure to answer any common questions and concerns before the client can ask. By pre-empting objections before the client can raise them, you decrease resistance. Read More

Know your audience. Tailor your presentation to your prospective customers. To do that, consider what they are likely to need from you. Use terminology they'll understand and make sure you are familiar with their business jargon. That will help you to establish common ground with them. Read More

Maintaining a healthy sales pipeline is the key to consistent and predictable sales performance. Everybody feels better when there are enough qualified opportunities "in the works" to forecast strong sales in the future. The best way to ensure an increase in future revenue is to focus on building your sales pipeline today. Read More

Social networking sites were originally formed with the intention of building friendships and networks of like minded social contacts. However, there is no avoiding the fact that these same websites also offer businesses the opportunity Read More

Three qualities that effective book promotion requires, include: An open mind Curiosity Creativity These traits will help you search for ways to improve your approach, your promotion, your website and more. Read More

I stumbled upon this site for the first time last week and came back to it again today out of curiosity. It so happens something slightly changed- luckily, it still works to prove my point. Last week, the Natural Confectionery Company was offering a bag of free sweets!:-) which at the end engaged the viewer into putting in their contact details Read More

Google's $3.1 billion investment in DoubleClick may finally be paying off: the company has announced it is using DoubleClick's technology to improve AdSense. Read More

Worldwide statistics of social networking usage were recently released by comScore indicating the rate of growth by region of the world between 2007 and 2008. Before I show you the chart though, I want to highlight the fact that on a worldwide scale the use of social networks increased at a 25% rate compared to last year. Read More