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You can't throw in a couple of paragraphs once in a blue moon and expect to instantly become an MS rock star — no matter how great your content is. It just doesn't work that way.... Read More

Three examples of what can be done very effectively by ordinary persons at minimal cost. Read More

How tired are you? The perceived need for multitasking during so much of the day often has you pumping adrenaline as you try to get it all done. Then the reaction after you get past the adrenaline rush is commonly exhaustion. When you do not use effective time management techniques, you may be extremely busy throughout the day without accomplis Read More

Are your customers talking about you on Yelp.com? The has launched a set of tools that enable firms to nurture relationships on the popular review site — whose sip-and-tell clientele have likely burned as many small businesses as they have helped. Read More

Wowzza touts that you are about to become a Social Networking Superstar. The truth is that many who join Wowzza are excited to have another place to market their opportunities rather than take advantage of what the site has to offer. Read More

A revolution in Marketing: After several years of low-key alpha testing and on and off again rumors of launch, it appears that Google Print Local will finally go live as a public beta in the next few weeks. Read More

You'd think that the ubiquitous Starbucks coffee chain would have been the death knell for the Bean Bag, a mom-and-pop coffee shop in Bethesda. If anything, Starbucks put more kick in the caffeine purveyor, which is celebrating its 30th year in business.

"It's the best thing that happened to us," said owner Mitchell Wool, whose parents fou Read More

Short version: a chief marketing technologist (CMT) is the person responsible for leading an organization's marketing technology. A CMT is to the CMO what, in IT-centric firms, the CTO has been to the CIO. Read More

A great post by Dan Schwabel of Personal Branding, sharing his presentation on personal branding to college students. Read More