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Do you like or dislike Executive Summaries? Do they create a desire to read more information in a white paper, or do they provide a shortcut from reading detailed information? Please vote in this poll. Results will be shared in one week. Read More

"When a customer visits a website, if the site knows well about the visitor and understands the preferences of the person without inquiring about them, and is able to offer relevant information and products, just as a shop assistant might of store they often visit, then there is nothing more efficient for the company or the consumer for that matt Read More

Here are some small business tips for social media from BizCentral USA. Many small business remain confused about precisely how to use social media sites like Facebook and LinkedIn top develop relationships with customers and business partners. The post gives a simple overview of the top few of what may be well over a hundred big sites with more s Read More

Take Denise O'Berry's Facebook small business 101 and learn how to promote your business on the rapidly growing social network. Sure you have a Facebook identity for your business or service but have you used your Facebook account to create fans for your yourself or your company? Denise shows you step by step how to use Facebook fan pages for yo Read More

Running a business today without a collateral website isn't an option. Consumers and business owners use the web to research purchases as well as to make them. Some websites are so poorly designed and constructed that they drive customers away. You can minimize that problem by following these basic principles of sound website design and navigatio Read More

Getting visitors to your web site is only half the battle. To be effective, your web site has to be structured to help visitors easily find their way around. If it isn't, visitors will click on to some other site and never give yours a second thought. All it takes is some careful planning to make sure your visitors can navigate your site. Read More

From the blog Traffikd, here are six ways niche social media sites can benefit your blog and brand alot more than big social media sites like Digg. Smaller more niched sites may closer fit your own business or blogging niche thus having a greater chance of attracting the kinds of readers and customers you are hoping to connect with. Smaller niche Read More

The following video looks at social media marketing tips from Jane Copland of SEOmoz.org. You're probably aware of social networking sites like del.icio.us, StumbleUpon, Yahoo! Answers, Facebook, Digg and MySpace. But maybe you've never considered them as legitimate tools for marketing your small business online. In the video, Jane not only cons Read More

About.com desktop video guide Gretchen Siegchrist suggests learning to promote your small business with vlogging. The term, for the uninitiated, refers to blogging in video format, a technique that has become considerably easier lately thanks to sites like YouTube. Imagined having your own television station mainly for the promotion of your small Read More