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When seeking funding from an investor, it's very important for you to see your business and its potential from the investor's perspective, essentially stepping into the investor's shoes. Why is this important? Taking the investor's perspective will help you really think of your business as a valuab Read More

More often than not most businessmen do realize that the crowdfunding procedure is not merely just a proposal where one, and hence their campaign is not a success. Organization and execution of crowdfunding campaign is no cake walk, and if you want to execute it successfully, you have to give it yo Read More

Crowdfunding is a social media driven marketing mechanism that uses the collective efforts of people to market and fund projects or businesses by creating an online community of people that combine their resources to support and grow projects and businesses. This concept was embodied in the 2012 re Read More

The crowdinvestor is a new type of individual engaging in early-stage funding of unquoted companies via equity crowdfunding portals. Previously, non-accredited or inexperienced investors were prevented by legislation from investing money into unquoted businesses. Read More

Find out which are the top crowdfunding platforms and how they can help you raise capital for your business. Read More

By the end of a campaign, supposing you’ve adamantly updated and promoted throughout, you will have a bank of crowdfunding content sitting somewhere on the web. When you enter the post-crowdfunding stage, consider how you might update and repurpose these old articles, images, and videos to increase Read More

At the time of writing the Bring Reading Rainbow Back for Every Child, Everywhere! Kickstarter campaign has just closed with a new record of 105,857 backers and is #5 on the list of highest funded campaigns on the site with over 5.4 million dollars pledged. One could write a plethora of articles on Read More

For years, developers and programmers have crowdfunded apps. But let’s spin this around and consider using apps to crowdfund – at least this is what Indiegogo now proposes. Following YouTube’s announcement earlier this week, it seems that this summer has lots in-store for us. Adding to the stock, I Read More

Like any successful business venture, a crowdfunding campaign too requires equal amount of preparation and promotion. In fact, if a crowdfunding campaign is successful, then it paves the way for success in future. Hence, it becomes quite crucial for the project creators to create a proper marketing Read More