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E-mail marketing, powerful and effective, and a targeted e-mail-marketing campaign can drive traffic to your site, put your name in front of qualified prospects Read More

By Rieva Lesonsky Do you know what your customers are doing online? With the Internet so crucial to marketing today, a clear picture of how your target customers use the Web is essential to success. A recent study by Nielsen, What Americans Do Online, offers some insights. Read More

While it’s a no-brainer that your hottest leads are the highest priority and warrant attention, what about the rest of your contacts Read More

Small to midsize businesses have to adopt and modify their sales strategies if they want to land big sales with large companies. Read More

In these tough economic times, more and more people are turning to entrepreneurship as an alternative to traditional employment. I applaud this trend, but caution all of you thinking this direction to approach entrepreneurship with your eyes wide open. It is not for everyone, as the entrepreneur’s Read More

According to a recent survey from Marketing Sherpa, nearly 60% of online shoppers put something in their cart but do not purchase. Read More

Interview with Michael Margolis, Founder of Get Storied, on how he turned storytelling into a profitable business model, where his idea came from, how he got started, and more. Read More

Here is a brief overview of the legal concerns and implications associated with adopting and seeking to register a new trademark. Read More

Everyone from individuals to employers has questions about the Affordable Care Act of 2010 – whether it’s deciphering facts from myths or trying to understand what your options for healthcare coverage are now and in the future. Cognizant of the need to provide the public with more information about Read More