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One of the few things your new marketing website can “do,” other than branding, is to build an in-house email marketing list for your business. In our opinion, if your website doesn’t get visitors to leave their contact information, you’ve wasted your money and your visitors’ time. If someone makes the effort to visit your site, there’s a good chance they’re interested in what you have to offer, even if they aren’t going to buy today.

It’s simple: give visitors an enticement to receive email from you, and use a form on your website to gather email addresses into a list of email subscribers. Then, send high-quality emails to your email list. This process is the most basic form of email marketing – and it works Read More
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Tell your story quickly, update it regularly, collect contact information, measure – all with an eye to setting the stage to create, manage and improve your online marketing efforts.
First in a four-part series detailing the four most important things you must do with your new marketing website Read More
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Interview with the author of Attention! This Book Will Make You Money, Jim Kukral, discusses the keys to earning attention online and more importantly how to capitalize on it and turn the attention into business. Read More
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Blog is a personal space, rather a personal diary, with the difference that it is not a closed diary but one that is open to anyone to walk in and read and leave a comment. There are various types of blogs, some are business blogs, and some are social networking blogs. Some blogs are personal some are professional but most of them have a theme on which the contents are based. Creating a blog is easy, even a child make a blog Read More
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What are the social media errors practiced daily which you have noticed? Here is my list of 13 Horrific yet simple Social Media practices to avoid Read More
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Sure eating ice cream always leaves a good feeling in your stomach, but Dairy Queen's Miracle Treat Day campaign, will leave you feeling satisfied in more ways than one. Check out this outstanding Feel-Good Marketing campaign Read More
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Advice on how to delegate tasks using SMART: Specific, Measured, Achievable, Realistic, Time Deadlines Read More
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As an owner of an e-commerce business, you must be analyzing your website visitor data regularly. Have you ever wondered why the conversion rates are low? Out of the thousands of people visiting your website, why do only a few complete the purchase process? Why do a majority of them abandon the shopping cart midway? Read More
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Entrepreneurs tend to be so focused on getting their initial operations going that they often neglect to fill out their initial management team to align with prior patterns for success. Read More
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10 Tips for Recruiting at Business Schools: Learn how to swim with the big fish and attract top MBA talent to your small business Read More
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