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I remember the days when ad people looked down at PR types. They had the big bucks budgets while the PR people toiled away on the leftovers writing press releases, arranging company events and the like.

Advertising sells! Well, maybe not so much anymore. Even the American Association of Advertising Agencies acknowledges the new power of public relations. At its last annual meeting, the group rebranded itself the 4A’s, for one reason because so many of their agencies are discovering that PR pays. Read More
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The human resources department over at the IRS (Internal Revenue Service) may be "getting busy," in the next year or so. Real busy. They made need to hire more agents to start checking paperwork submitted by folks who've used a... Read More
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Virtual Assistant Services means an extension of your office. An attitude for great customer service produces an output similar to what your input would do. Our target is providing quality service with a personalized approach. The service is provided aiming at "customer delight Read More
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Customer support desks provide a critical part of support provision to customers. However, the rest of the business needs to be just as involved in ensuring support is given to its customer Read More
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I recently read a very interesting piece of research that highlighted how at least 30,000 businesses in Ireland should be online but are not. This same research suggested.. Read More
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The team got together again to brainstorm some social media ideas, this time for a global recruitment consultancy: Morgan McKinley. What else would you add Read More
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Small businesses and entrepreneurs need to be able to get loans from banks to grow and or expand their businesses. Why a goat herder can get a loan while you are having difficulty getting one Read More
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We all look at product reviews. What are some of the red flags you want to look out for either when you shop online or when you are selling online for your small business. This is a excellent short video on the topic Read More
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Clear and effective communication is necessary in order to succeed in your direct mailing postcard promotion. The process of writing your marketing copy should be done carefully to guarantee that you are sending the right messages to your audience Read More
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We all have times when we’re just not in the mood to get on with work. Perhaps we’re feeling tired or apathetic, or weeks of stress have finally caught up with us. Maybe we’re just having a hard time staying on task – Facebook, Twitter, webcomics and other distractions seem, well, more distr... Read More
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