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Do you feel that you have done your best launching your Facebook Ad? Followed all the guides and considered all the hints and tips that came into your sight and yet? The results are far away from what you had been expecting?

Don’t fret about it, you’re not the first and surely not the last one h Read More

Ever wondered how businesses are able to create their own custom Snapchat filter? This tutorial will teach you how to do it -- and why you'd want to! Read More

Facebook reigns supreme as the king of social media. No other platform comes close in terms of flexibility or reach. It’s a wonderful tool to draw attention your Shop and get an impression of your customers. In other words: it’s a goldmine for your marketing efforts. Here are seven tips that will h Read More

The challenge is not in “doing” social media, it is in implementing a marketing strategy for your business that integrates social media with your already existing (and successful) practices. At the end of the day, many of our clients and our readers have real “bricks and mortar” businesses and need Read More

Want more traction with your Facebook videos?

Have you seen the new video-only feed on Facebook’s mobile app?

Marketers and video creators who capitalize on this video-only tab now will have a strategic advantage over those who wait. Read More

If you haven’t ventured into LinkedIn groups, here are five ways you can use them to your advantage using the b2b social network for your business. Read More

If you’re an active member of Twitter, you’ve probably seen a Twitter chat in action on your newsfeed. Whether you’re new to this form of engagement or have only taken part once or twice, there are probably numerous reasons you’ve held back from incorporating them into your marketing strategy regul Read More

Where does your brand fit into the social media conversation? That’s the million-dollar question, but to answer it you first have to determine three things: your audience, how your content will further your business, and how and where your content will work best. Read More

You don't necessarily need social media to reach millennials, but you do need millennials to be successful on social media.

When it comes to social media marketing, the millennial generation has the power to make or break a brand. That might seem like a pretty bold statement but consider these r Read More