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Today, from multinational companies to fresh startups now have the opportunity to bring their brand closer to their target audience. In the recent years, several developments and changes in social media platforms have took place which enabled marketers to accurately target their preferred audience Read More
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The iconic actor Mark Hamill delivered a moving keynote talk at Content Marketing World, touching on his early love of comic heroes, the gratitude he feels toward fans, what it was like to reprise the role of Luke Skywalker in Star Wars: The Force Awakens, and his new show called Pop Culture Quest. Read More
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We have social media marketing to help fill the gaps.

Your job is to make the content and media found on the social networks interesting and useful to viewers – to prevent the sludge they find through search engines.

Fortunately, creating fresh new ideas for social marketing isn’t as hard as Read More
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Read my opinion on why investing in social media marketing is good for business. If so then What should be ROI? How to measure ROI of social media efforts? For all, here is an answer... Read More
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If you are pursuing a career in marketing then where better to engage with fellow marketers than on Twitter? Here are ten personalities based in the Leeds area and are well worth a follow. Read More
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You’ve heard the saying you reap what you sow? To really gain benefits for your business with Twitter you don’t just need to use it, you need to know how to make the most of every Tweet. Read More
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Posting short story updates online is a great way to reach a wide audience over a short time period. But between Instagram and Snapchat stories, which is best? Read More
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The year is 2017. If you’re a keen social media marketer, you’re already keeping a close eye on Instagram. The visual media giant has established itself as one of the prime social marketing platforms, arguably edging out old time favorite Twitter and close competitor Snapchat. Read More
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Instagram has become the go-to place for visual content marketing.

It’s a veritable mecca for media, with over 600 million engaged users sharing nearly 100 million photos and videos with their friends, fans and followers every single day.

Between Instagram Stories, Instagr Read More
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Marketers today have advanced technologies at their fingertips to gain a deeper understanding of their potential customers. They use keyword performance metrics to learn how customers are finding them and attribution modeling to follow customers’ paths to conversions. But tracking what happens befo Read More
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