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In a move that is sure to draw parallels with competitor Google, Facebook recently announced that it is launching the Blueprint Certification, a new means of demonstrating mastery of Facebook’s marketing tools. Read More

There are various pitfalls along the road to social success – some will cost you money, your reputation, or both. Here are 6 fundamental mistakes that many businesses fall victim to. Know, confront and overcome them. Read More

Do you know when you are getting the most visibility on your posts? Why spend so much time and energy writing, researching, curating and scheduling if you aren't going to maximize your brand presence? Read More

Social media can be an incredibly effective tool for businesses of all types and sizes. But the actual social networks that you choose can make a big impact on your chances of being successful. Here are 50 different social media channels that you can consider using to market your business. Read More

This is Lucky, one of our beloved greyhounds. She is staring at this nearly empty peanut butter jar like it’s the most important thing in her world (only because it is). How does this relate to running a small business? Easy – who is the most important thing in your small business world? Your custo Read More

The update Twitter users have longed for is finally here! Images and links at the end of tweets will no longer take up any of your precious 140 characters. YAY! This opens doors for much more in depth communication on the social media network. The 140 character update did not come alone, and in th Read More

There is no single quality to look for when searching for the ideal social media strategist. Social media strategy doesn’t mean just posting fun pictures and trolling for trends all day. A social media strategist must be able to work in many different disciplines and across each social channel. Read More

Sales and marketing teams are working more closely than they have ever done before – or at least they should be. Read More

If you’re in the market for a new pair of sunglasses, there’s a new brand to consider. Snapchat — yes, that’s right, Snapchat — just revealed a new product: sunglasses that record video.
Like the popular smartphone app, the glasses record video in ten second increments. But since they’re wearable, Read More