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Every small business is being told to hop on social media, but where do you start? It’s no brainer to set up an account on Twitter or Facebook and to start following people. But what next? What tools are there?

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Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships with their target audience? According to the businesses on Pinterest, the answer is yes! Read More

It might appear surprising that most social media strategies fail despite being crafted by experts. But on a second thought it doesn’t look surprising because success in social media optimization/marketing depends on connecting the dots, which most entrepreneurs fail to perform. Read More

Not all social media platforms provide effective outreach to your target demographic. How do you know if your product is reaching the right people on social? Read More

Twitter can generate qualified leads at a lower cost than most of the other major ad platforms. Here, you’ll discover a six-step strategy for using Twitter lead generation cards for ludicrously successful Twitter lead generation campaigns. Read More

Mobile marketers are finding new ways to promote in an up-and-coming mobile app called SnapChat. Discover 2 strategies you can apply to attract new customers with SnapChat. Read More

As great as Twitter can be for such activities as business marketing, there are certain habits of some Twitter users that most people somehow find uninteresting. So, what are these bad Twitter habits and how come people find them not interesting? Check this out... Read More

Twitter’s CEO Jack Dorsey moved quickly to quell fears that a supposed impending change to Twitter’s algorithm timeline will result in a change to the way tweets are displayed on the platform. Read More

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
Is your business maximising t Read More