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Using social media to enhance and build your brand is a bandwagon everyone wants to jump on at the moment, but without the right idea of how it works, it could be a waste of time. Using social media is an opportunity to connect with your customers on a personal and emotional level. Because you are Read More

LinkedIn is best known as a networking site for business professionals. With over 200 million users across the globe, LinkedIn is quickly becoming a powerhouse networking tool. Though many people have created a profile on Read More

Every year I see the same experts claiming social media is dead. This typically unleashes a level of online geek rage equivalent to what happens after a cancelled appearance from William Shatner at a Star Trek convention. It's even entertaining to sit back and watch the debate rage on Twitter, Link Read More

In its latest Global AdView Pulse report, global information and measurement company Nielsen announces that television remains the most favored means of advertising, with a 57.6% share of global ad expenditure in Q2 of 2013. Read More

I was an early adopter of Google Plus — I signed up for it and created my profile as soon as I had an invitation. (Yes, back then you needed permission to open a Google Plus account.)

Since then, I admit, I’ve not used it consistently. I’m working on changing that now, though.

Why? Because I’ Read More

One of the best occasions when I witnessed the power of Social Media was few weeks back when an amateur video taken on a mobile got amazing shared virally on Facebook and YouTube ending up in the discovery of a new singing talent. The incident was based in Kerala, India, when one housewife who was Read More

B2B social media is new to some companies in Singapore. As a newbie, we often ask if it will work but that is a wrong question instead ask if it fits. Read More

How’s your LinkedIn activity? Lean and buff or flabby and neglected?
When it comes to LinkedIn, so many wanna-be famous in your fielders say that they know it’s the social network teeming with prospects, but they’re befuddled about how to use it.

This week, I’m your LinkedIn pers Read More

Tailwind acquires PinReach and takes over the Pinterest analysis service. The problem? It’s coming with a price tag. Read More