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PPC prices are on the rise.The most promising alternative advertising outlet is in the realm of social media. After all, the average user spends hours every month on Facebook. Why not reach them where they're already engaged? See some major benefits of advertising on Social Media sites. Read More

Does it make sense for small businesses to start participating on Facebook? Find out how expensive it is, and why going to another platform might be best. Read More

New Yorker Red Fabbri is a former NBC page who worked for several major shows, including "Saturday Night Live" and "Late Night with Conan O'Brien," before joining NBC News as a production assistant and then a content producer. Read More

Now that Facebook is considering using #hashtags for the new platform, I thought it necessary to write a blog about the good use of hashtags in your marketing campaigns. In today’s social media world, hashtags are a powerful marketing tool. For those new to these little social utensils, here is an Read More

If you witnessed the events of WhopperGate unfold as inappropriate tweets began to flood Burger King’s Twitter feed, a fear probably ran through your mind — What if my brand’s Twitter account is hacked? You may have even rushed out and changed your brand’s login information just to be safe. Althou Read More

Let’s face it, it can be overwhelming to be a social media community manager. The more accounts you find yourself in charge of, the more team members you find yourself collaborating with, the easier it becomes for important tasks to get lost in the shuffle. Luckily, we’ve discovered three great too Read More

How extensive is your social media monitoring service? Not very? Don’t worry, we’ve uncovered an incredible tool that will help you analyze your social presences across the web with lots of free reports. Say hello to SimplyMeasured. Read More

People finally get that content marketing works -- when done right (they forget this part), so now everybody does it. And a lot of the content offers z-value. Z as in zero, zilch, zippo. Read More

Top 9 Stats Analyzing the ROI of Social Media Marketing People responsible for marketing budgets want to know if there is any ROI value in social media. Is the ROI of social media marketing capitals... Read More