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The timely and dynamic nature of social media attracts brands and fans alike, but the ability to make quick, off-the-cuff updates also increases the chances of making mistakes and messaging blunders. Ill-conceived posts and innocent mistakes can lead to immediate backlash from fans, followers and c Read More
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Blogging started in the 1990s when people used this platform to share their interests, hobbies and thoughts online. The goal was to connect with like-minded individuals and freely express opinions. Today, blogging has become a crucial publishing and marketing tool. Read More
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Google recently added Blog Load Speed as one of the important part in Ranking. if you want your site/blog to grow and appear in top pages in Google search, then you need to optimize your blog.
Optimizing your blog doesn't only mean adding some html codes to your themes, or changing the tags. Read More
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Want to power up your brand's reach on Facebook in 2013? Here are 6 must-know tips (with examples) to improve your page's engagement and visibility. Read More
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Google is the internet’s most visited website which has the world’s information easily accessible. Google+ is a social network of Google and is available as a website and on mobile devices. Read More
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Please listen to my first EGO podcast show in 2013 on BlogTalkRadio. I will do podcasts now and then with other tools too, e.g., Audioboo and Soundcloud. Please feel free to add your thoughts in the comment section! Stay tuned for the next podcast!
Read More
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How you should not (and should) measure your social media marketing campaign

This is the first instalment of a two-part series explaining how you should measure your social media marketing campaign. In this series, I will discuss 3 things:

Why do you need to be careful when you measure your Read More
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This article is intended to be a guide to Social Media and everything that Social Media encompasses including blogs, social networks and forums etc. Read More
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Every brand is ready for social media,if you asked me, either as a communication,marketing or customer service tool.But that is true- or not- depending on which of the following types of social media leadership it gets. Read More
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Sure, Google+ is still not a major source of activity in the socialverse ... and that can be a good thing. Read More
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