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Your company marketing strategy has been a huge success! Hundreds of new customers are signing up for your emails daily. But what do you do with them next? How do you convert those email subscriptions into invested customers with as little churn as possible?

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Every decision in an M&A is dependent on a number of variables. Making the right decision in the moment may not be the right decision down the road, but making no decision at all is worse.

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Building a product-led growth strategy can seem complicated, but it doesn't have to be.

Product-led businesses have changed the playbook for successful growth strategies and approaches to marketing.

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Only one-third of mergers and acquisitions successfully create shareholder value. More often than not, this is down to failures during the post-merger integration (PMI) process. Cari Windt, who specializes in organizational design and change management, pins this on a lack of planning; CEO Christ B Read More

Value capture is, in essence, the end-all, be-all of a company’s life-cycle. Yes, you likely have other motivations for starting your company, but without capturing any value, your company will have a very short lifespan. Read More

Lead scoring strategy: Discover how to define every aspect of lead scoring to help you process inbound leads faster and uncover the best opportunities Read More

A well-designed SaaS marketing strategy is essential. Here are 10 easy-to-implement strategies to get you started.

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A coding bootcamp is defined as a technical training program where you will be taught different types and parts of coding and programming. It will help you understand the current needs of the market and also allow you establish a startup of your own. Read More

Each business has a unique or specialized marketing strategy. Why is marketing real estate unique, and how can you improve your strategy? Read More