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So we have heard of big names like Starbucks, Dell and Whole Foods making their names even bigger on social media. We have also seen 5 great social media campaigns and best practices we can learn from. But are you truly convinced that social media can actually help small businesses? No? I thought so too. To help you see how it can work no matter Read More

This article spotlights restaurant located just outside of Boston who has used social media marketing to drive past the competition, create brand awareness from big players like Best of Boston, and ultimately build relationships with customers while driving sales. Check it out if you're interested in social media marketing or restaurant marketing Read More

Every public artifact I created (this blog, articles, launching a new site) incrementally increased my credibility, and increased the number of development requests I received. In the end you have to invest time to build your name. In my case, and I've heard this is typical, it was years. But the way I looked at it I was either going to invest 500 Read More

Andre Woolery, a serial entrepreneur, bootstrapped his startup MagnoGrip with $5,000 of his own money and $40,000 from family and friends. Still it remains an ongoing challenge to grow and expand his business while at the same time looking for the proper funding options to allow for expansion. Watch this video from BusinessWeek as Woolery tells hi Read More

Jake Robinson's new business start up is no day at the beach. The Darden MBA recipient came up with an unusual twist on an old idea in the world of beachfront advertising and is focused on growing that business significantly in the future. Read Jake's unusual story in this profile from AOL Small Business and a linked story from the Washington Po Read More

In this awesome commencement address for Stanford University's 2005 graduating class, the founder of both Apple and Pixar talks about entrepreneurship and life. I think you can find this video inspiring no matter how large or small your business and no matter what it is you are hoping to do. Most resounding is Jobs' exhortation "Stay hungry. St Read More

Sometimes failure is a good thing. Read More

Many of our sales and marketing strategies fail because we have the wrong focus. We develop them from the perspective of our companies and needs. If we start with the customer and work back, we can be much more effective--and it's simpler! Read More

Starting with a quote from Ghandi, very little money and a desire to change the world, Summer Bowen built BTC Elements, a boutique fashion, gifts and accessories business providing a carefully selected collection of merchandise that incorporates both environmentally friendly production techniques and attention to social justice. When she had no mo Read More