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Whether you are selling B2C or B2B, bringing an innovative new product or service to market represents a two-part marketing challenge. You need to educate your consumers at the same time that you are motivating them to buy.
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“Sometimes there is an easy road and a hard road, and the hard road may be the one that leads you to where you are going.” Birame Sock (CEO Third Solutions & 2010 Cartier Women’s Initiative Awards Laureate for North America). The Women’s Forum Global Meeting 2011 that was held in Deauville, France Read More

Happy International Women’s Day From Franchise Direct...this is a day to celebrate the women in our lives, and women all over the world that are in small business and franchising. We think that more women should become business owners! Read More

Getting your business' social media platforms set up is the easy part, but knowing what to say on these channels and how to say it is the tough part. This article outlines what to say to your social media audience. Read More

Is your SEO content working for you? If it's not giving you great results, you need to "breathe and reboot". Here's how you do it. Read More

By following these guidelines, you’ll make the most of your SEO investment. You’ll also improve the visitor experience for those finding your website. Authorized Duct Tape Marketing Consultant. Read More

An interview with Roger Sewhcomar, independent filmmaker, on how he uses technology for collaboration and film production. His latest piece is to use Kickstarter to support his first feature film. Read More

As part of the on site optimization phase of an SEO campaign, it’s best practice to write well optimized meta tags that include targeted keywords. Perhaps the most important of the meta tag elements is the title tag. Why? For a few reasons. First, unlike other meta elements (like the meta keyword e Read More

If you are wondering what the third generation iPad is getting in replacement of Siri, it is known as Voice Dictation. How can it help you do business? Read More