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Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact w Read More
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How To Find The Hotel Social Media Superfans in 3 easy steps. Learn the secret ingredients that will increase your Hotel occupancy. Read More
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As many observers are realizing and reporting, the dramatic changes
being dictated by Facebook’s Timeline are disenfranchising small businesses.

As Jay Baer writes in “14 Ways New Facebook Betrays Small Business,” the changes being ushered in by Facebook’s Timeline will make it difficult for s Read More
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Are you ready for disasters? Bringing your business to the cloud will offer you a chance to secure your important data. Read More
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This week's article focuses on the "Why me" questions we sometimes ask ourselves that directly impact negatively our growth, progress and results; have a read, learn how to tackle these moments, and "Catch Yourself Because You Can"! Read More
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A few weeks ago I got a voice mail message from a representative at Profile Magazine. He said that Profile Magazine was interested in writing a feature article about Brick Marketing and that the first step was a 10-15 minute preliminary interview to learn a little bit more about me and the company. Read More
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Whenever you do an online marketing campaign for your business, instead of sending people to your Home page, it is a good idea to send them to a specific page that's directly related to the campaign. That page is known as a "landing page" and it's best practice to keep its content simple and includ Read More
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If you're like many of the marketers I know, then your first reaction is one of personal offense when one of your email subscribers opts out of your list. Criticism can be tough, but it also presents a valuable learning opportunity. The attached article shares some ways to analyze opt-out data to i Read More
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How we answer and respond to our customer defines us, our personality, and personality to them. While we size up the possibility of making a sale, our customer makes the important decision to do business or not do business with us. There is one word we salespeople should avoid. Read More
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Brand building can be quite a daunting task, considering the intense competition in local, regional, national and international markets. Carving a niche with a unique brand name that’s easy to remember and makes a mark is far from easy yet it isn’t rocket science. Knowing what your brand attributes Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!








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