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Landing page is the one in which you go directly when you click on a link. It is where you land! The general goal of this page is to convert the traffic to that page into sales. So it becomes very important to optimize this page. Lead Capture Page is another name for this page. Read More

I'm hearing some anxiety about how much more employees will tolerate and what it will take for them to stay.Is there anything to this worry? Read More

Yup, it’s only Thursday evening and I’m tired of watching amateur cooks face off over hamburgers on the Food Channel and with Friday being a full day down at our Innovation Factory for Mentor Committee intakes and meetings and then Cafe iF – I’m going to miss the chance to add a new post here to o Read More

Becoming the owner of a franchise type of business requires serious due diligence on the part of potential franchise owners. Learn just how important it is, here. Read More

In this post, the folks at Franchise Direct op-ed a bit on President Obama's State of The Union speech. The International Franchise Association sent the President a letter. Read about it. Read More

Effective business writing is essential and necessary. Learn seven tips for where and how you absolutely must write it down in business. Read More

Creating content is the backbone of online marketing. Here are 7 shortcuts to help you jump start your content marketing. Read More

As an entrepreneur, you're often required to wear many hats. However, there comes a time when it just makes sense to hire an expert. Is that time now? Read More

Traveling and running a business sounds like an oxymoron. Well, it can be done. Thanks to Apple, Twitter, Facebook, Google, Skype and Wi-Fi. Today with all the virtual offices around you never know if you are talking to someone in the UK, America or in India. Read More