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You’ve heard enough about the need to produce content that I’m guessing you’re probably blogging away and curating, aggregating and filtering all manner of content. But there’s one type of content that you may not be focused on and I happen to think it’s some of the most potent to be had – and that Read More

Something is always better than nothing. Luckily, when you’re talking about advertising for a new business, you can buy a lot of somethings with almost nothing! Here’s how. Read More

If you are short on time, email marketing can't be beat for effectiveness. Forbes gives this quick tip from Ilise Benun. Read More

We don’t pay for a musical score. We pay for the result – the sound, the music, how it makes us feel. It’s the same with strategy. Read More

SEO is important for letting customer find you. Use these tips to improve your search engine performance. Read More

There are three primary ways in which you, as an owner-manager, can withdraw funds from your corporation. You can pay yourself a salary, you can declare a dividend or you can borrow money from the corporation. When you borrow money from your own corporation the Canada Revenue Agency (CRA) has put Read More

For a long time, interactive voice response systems have been the norm for contact centers around the world. However, in today's mobile world, more consumers are using smartphones and other devices that are less compatible with traditional systems. Read More

In order to combat ignorance in favor of the advancement of effective visual communication on the web, I would like to devote this article to tackling one very common misconception: the relevance of… The Fold. Read More

This article explains how small businesses can learn from customer support best practices and how a customer support software such as Zendesk can be used efficiently. Read More