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Want to be more customer focused? Then put a face to your customers. Rather than talking about corporations and entities, talk about people. Read More

With Facebook, there are more than a few hidden features that can mean a lot to any business if leveraged properly. Recommendations are one of those features, and just about any business can take advantage of them with almost no effort at all. One of the main reasons that businesses get involved in Read More

It looks like politicians on both sides of the aisle have forgotten to add a little Christmas cheer to their end-of-year work schedule. Read More

The latest bad PR example comes from a marketing company called Ocean Marketing, which until this episode represented N-Control, maker of the popular Avenger Controller for gaming enthusiasts. A customer placed an online order for the Avenger Controller with the hope of receiving it before Christma Read More

While overshooting your target pricing would be bad, undershooting could be worse. How to hit your target every time without losing customers or money. Read More

The numbers of subscribers you have to your newsletter means nothing (This goes for Twitter Followers and Facebook “Likes” and Linked Connections as well). What matters is Who Reads Your Newsletter! Read More

I know you’ve heard about the risks to your business’s reputation from employees using social media irresponsibly. Whether it’s an employee who gives a flippant response on your company’s Facebook page, accidentally reveals future business strategies or posts criticism of your company on his or her Read More

“A lot of people appear to be saying that they’ll use the G+ “Hangouts” video group chat function from here on no matter what” - Alex Schleber (Business Coach).
Social networking has become a part and parcel of the small business marketing strategies. It is a fact that Facebook and Twitter are th Read More

The New Year is just a few days away and already some are having doubts about their ability to stick to their resolutions. The problem with most resolutions is that they start out good and strong, but eventually wane and fade within a few weeks. Learn the secret to better productivity... Read More