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The internet has become an increasingly important way to attract business for hotels. So much so, that some people have probably forgotten how they used to find accommodation without it. But how do you get people to notice you? Read More

Here we are staring down the holidays already, and I am doing a little bit of reflection on some things I learned this year. I recently realized that a lot of things I do year round in my garden are very similar to things I do in my business! Keep reading to see how my garden grows (and my business Read More

Oh, December. Your arrival marks the end of the year, the start of winter and more often than not, the annual office holiday party. And while it can be a fun time to share stories, eat endless amounts of delicious home-cooked food, and drink a cocktail or two, there is certain etiquette to follow. Read More

Most entrepreneurs think long and hard before they decided to buy a business or start a business. So often so little thought goes into an exit strategy. Read More

Despite being faced with some challenges, the franchise sector has had cause for celebration on numerous occasions in the past year. Of these milestones, we’ve compiled a sample of them to illustrate the opportunity for success that is out there as we enter 2012, and continue climbing out of the c... Read More

In early November, Google announced a ranking algorithm update, incorporating a “freshness algorithm, designed to give you the most up-to-date results…” Google goes on to explain the varying degrees of freshness that might influence both the searcher’s intent and the search results: Read More

When you actually sit down and map it all out, optimizing a website (even a small one) takes a lot of work! Once you’re done with the actual on-site SEO, there is still link building to contend with, and I would argue that link building never really ends if you want to succeed in the long run. For Read More

There is a right way and a wrong way to use social media for business. Unfortunately too many companies think that “doing social media” means creating profiles on the big networks, and posting a few links whenever they feel like it. That is the wrong way. If you want to use social media correctly t Read More

‘Tis the season for last-minute shoppers, shipping deadlines and urgent sales. The last 12 days of Christmas mean crunch time for your subscribers and your email campaign. So how should you prepare your final countdown?

Here are some ideas to focus on in the final days of your Christmas marketi Read More