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Your SPARKLE words should always include some kind of specific, value-perceived offer . . . something your prospective sales leads (individuals or organizations) can get in return for responding to your marketing message, along with a description of what step or steps need to be taken in order to “cash in” on the offer Read More

Promoting your kid-focused business can be tough, since you have to convince both children and their parents to purchase your products or use your services. Notice how TV commercials attract kids? They know what make kids tick and what parents look for in a product or service. TV advertisements use jingles, mascots, or cartoons to appeal to children and since you can’t do these on print, you can follow the following tips on writing and designing brochures for kids Read More

When it comes to marketing your business, it’s important that you also find time to reach out and listen to what your customers have to say. You probably use social media to communicate with your customer base, but you should remember that nothing compares to adding personal touch to your client interactions. The best way to do this is by including direct postcard mailing in your promotional campaign Read More

Presenting clean, professional, and impressive postcards is easy if you know the best practices in direct mail postcard design. Today, we will show you how you can create effective postcards that translate into profit with the help of the following Read More

A number of executives and business owners have been discussing with me the same issue recently, What exactly is Social Media and how will it impact my business Read More

I really like Travis' post here. One of the lessons I most appreciated was "Make Your Teammates Better." I view that as a pay-it-forward philosophy and one that I know the MarketingProfessor.com site lives by, too.

From the Post: Lessons are all around us, but sports marketing is particularly intriguing. With LeBron James' free agency, there are some marketing lessons. What say you Read More

We are all familiar with the opening lines of Rudyard Kipling's classic poem, "If=". How long has it been since you read the piece in its entirety? And when was the last time you pondered the wisdom of the master Kipling in defining the qualities requisite to making success in 2010. "If-" was first published 100 years ago, in 1910 (written in 1899, it did not find its way to being published until it was included in Kipling's book, Rewards and Fairies - a collection of poems and short stories.
Take a short break to contemplate the beauty and power of "If-". It may just change how you view your business as well as your own life.. Read More

Optimising your website SEO for local search is different from global search for Google. For example, keeping your contact information consistent is essential Read More

Job descriptions are an essential part of co-ordinating and motivating employees

Without a job description an employee does not have a clear understanding of what they are supposed to achieve and how their performance is measured – and you have no way to hold them accountable Read More