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Results-driven words make a difference between being in sales and selling. “Breaking a leg” and “Bringing down the house” mean wholly different things when applied to a stage performer or a demolition team.

The secret to generating online sales and sales leads has less to do with fancy website graphics and fat advertising budgets than it does with the words you use, and the ways you deliver them Read More

We talk a lot about business plans. What should they include? Should they be 50 pages or just 1 page? Should you pay someone to create it, use a template, or do it yourself? One thing you don’t see as much discussion about is what you need to do before creating a business plan. Unfortunately this is a step that’s skipped by a lot of entrepreneurs, and it’s one that can have a very positive effect on the success of your business. Luckily even if you already have a business plan, it’s never too late for this step. It’s a Life Plan - and before making another business or personal decision, you would be wise to have one in place Read More

There are some bright spots in the economy, and one such ray of light can be found in the statistics about new business startups. It seems that those with an entrepreneurial spark have turned hardship into opportunity in a big way Read More

These are the four "truths" that I have come up with so far that will help your business generate more sales leads Read More

National franchises have become lenders of last resort to maintain growth in a time of tight credit. Read how the lending climate for franchisees has changed and how franchisers are playing a larger role in funding franchisees Read More

Differentiating your brand from other brands can be a daunting activity these days. This is because of the many other brands that are also out there competing for attention from .. Read More

Practices focused on building employee trust may not seem as soft as the economy improves and fatigued workers look to leave Read More

Marketers know there is no single form of marketing or online marketing that is more customer-centric than direct digital marketing, and I’ve found that the AMA is poised to embrace direct digital marketing, while the DMA appears to have tethered its fortunes to the offline marketing channels.

The AMA has its finger firmly on the pulse of the industry. For example, the association is set to publish its first Direct Digital Marketing directory in the Fall, and has provided educational and editorial content on the advancements within the industry Read More

The difference between monitoring your website traffic and not doing so will be a straight 60% difference in the overall lead generation for your business. Now, this figure is something that you absolutely cannot ignore considering the fierce competition out there. So, if you still haven’t set aside procedures to monitor your website traffic for improved sales, these tips will prove to be immediately beneficial Read More