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There’s a lot of buzz on the importance of Search Engine Optimization (SEO) so that your site or blog can be easily found through natural search but why exactly is this vital for marketers? The theory is that the higher a site appears in the search results list, the more visitors or traffic the site will receive; also known as giving the site a greater web presence. Read More
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Every once in a while, franchise consultant Joel Libava a.k.a. The Franchise King is asked why he doesn't own a franchise of his own. Here's his answer (in video format). Franchising isn't for everyone. Want to start a small business? Figure out what it is you do best. Thanks, Joel! Inspiring message Read More
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This Wall Street Journal story takes a look at a trend among franchise companies who are beginning to offer financing to franchisees when more traditional lenders decline. While the help is sometimes the only option for struggling franchise owners seeking to start or expand their business, the terms, according to WSJ, can be somewhat harsh Read More
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These days, everyone is talking about the environment. Taking care of our environment is important, and so is taking care of your blogging environment. Let me ask you this: are you practicing sustainable blogging Read More
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This article describes how the process of planning and buying media might fit into the circles of hell described in Dante’s Divine Comedy. Almost Read More
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Or, as I suspect, are today's franchise buyers interested in being educated? A fellow Brain Trust member and I were having this discussion a couple of weeks ago. Read More
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This week's franchise business advice is for future and current franchise owners; Get with the program. Start getting active on social media. It's time consuming, for sure. But once you set up an account on places like Twitter, Facebook, LinkedIn.. Read More
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A fresh study conducted by Edison Research showed that despite the increment of Twitter awareness amongst Americans, only a minority uses it. 87% of Americans are aware of Twitter, which is higher than the population with access to the Internet; 85% of them, but only 7% of them are on Twitter, which are about 17 million people. Read More
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So some would categorize information related to the importance of adding code to your website that tells user agents (web browsers and search engine spiders) if a page has been modified or not in the web design department and other into SEO services Read More
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Would higher limits on the amount credit unions can lend to small business make a difference? Sen. Charles Schumer (D-NY) thinks so. Read More
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