From green marketing to high-tech billboards to social networking niches, this author provides 10 trends to consider for the coming year.
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Top Ten Marketing Ideas To Consider in 2008
Posted by Becky under MarketingFrom http://chiefmarketer.com 6160 days ago
Make opting-out a positive learning process
Posted by JohnH under Online MarketingFrom http://www.bizreport.com 6163 days ago
While many email marketers adhere to opt-out laws, many aren't taking the opportunity to garner feedback and potentially retain a customer by engaging them in an exit conversation, found a recent survey by Lyris.
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Newspaper Site Readers Spread the Word
Posted by TerryJackson under Online MarketingFrom http://www.emarketer.com 6163 days ago
Readers of newspaper Web sites are 52% more likely to share their opinions than those who do not visit newspaper sites, according to study conducted by Millward Brown and sponsored by the Newspaper National Network and Newspaper Association of America in September and October. Newspaper Web site visitors who were surveyed were also more apt to bel
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Consumers respond to direct mail online
Posted by ArmadaIG under Direct MarketingFrom http://www.bizreport.com 6163 days ago
Direct mail may have a larger response rate than advertisers think. According to a recent Vertis Communications study users who read direct mailings are more apt (21%) to respond to offers via mailers websites.
by Kristina Knight Read More
by Kristina Knight Read More
Baby boomers online - Don't You Dare Call Them “Old”
Posted by TerryJackson under NewsFrom http://www.emarketer.com 6163 days ago
Many marketers, particularly online, concentrate on reaching younger users. But that could be a multibillion-dollar mistake. Overall, older Americans make up the most affluent segment of the US population. And they are online.
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More
”Internet usage by baby boomers—and over-60s—is projected to continue rising well into the future,” says Paul Verna, eMa Read More
Watching What You See on the Web
Posted by TerryJackson under Online MarketingFrom http://online.wsj.com 6163 days ago
New Gear Lets ISPs Track Users and Sell Targeted Ads; More Players, Privacy Fears. CenturyTel's system allows it to observe and analyze the online activities of its Internet customers, keeping tabs on every Web site they visit. NebuAd takes the information it collects and offers advertisers the chance to place online ads targeted to individual co
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Notes from PubCon: The Keyword And The Tiger
Posted by TerryJackson under Online MarketingFrom http://www.webpronews.com 6164 days ago
David A. Utter offers some great tips from PubCon. Here's an excerpt: Wil Reynolds of SEER Interactive said at the PubCon session, "Keyword Research, Selection, and Optimization," that the SEO needs to get into the mind of the searcher. He suggested the tools at MSN Adlab can help the pro who "stays broad" with keywords, looks at their perfor
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