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Two weeks ago, I posted about the first secret from our recent survey: first impressions matter. Today, we're revealing secret #2: your product literature/collateral is super important. In fact, 69% of the businesses we surveyed said product literature was most helpful when researching a new purcha Read More

Are you looking for lower-cost ways to kick off your transition? Brian E. Whitaker has been researching some ways to set up as a freelancer while saving money. Read More

Once in a while, I go off on a mental gadabout and wander through reasons and rationale for my…and my colleagues…existence as public relations professionals. Read More

I like hashtags for targeting conversations and reaching out to new communities. Still I think it’s good to have a reminder now and then that the hashtag isn’t the message. The hashtag helps to target a message. Read More

In many cases, being a home business owner means working even when you don’t want to. Like when your birthday falls on a Monday. Read More

One of the biggest obstacles a brand tackles is getting consumers to see it as something more than a faceless entity. Giving them a face to associate with the name they know makes it more personal and something they can more easily relate or react to (think Steve Jobs and Apple or Marissa Mayer and Read More

Once you start seeing more complicated tax returns, it’s time to consider hiring an accountant. Some of the advantages of hiring an accountant include: Read More

There are dozens of ways small business owners’ crash and burn in their marketing. That said, here are my 7 deadliest marketing sins and how to avoid them. Read More

Nationally recognized social media and brand expert, Cindy Ratzlaff, shares strategies for using Facebook Interest Lists to build personal and brand visibility. Read More