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Promotional items distributor 4imprint has created a new infographic to demonstrate the value of including promotional items as part of an organisation’s marketing mix. By comparing the effectiveness of TV, print and using promotional marketing campaigns - as well as looking at the results that co Read More
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You had to see that coming. Content... Content... Content... Content creation (in most business cases) is paramount to success Online. Read More
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Customers have changed, yet many companies are using business communications tactics dating back from a century ago. How's that working for you? Read More
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Email marketing is not deceased. Just look at the sites you examine out and you will see that most, if not all, of them ask for your current email-id. Everyone has a current email-id and they usually check it once a day, if not more. Not everyone uses Facebook or myspace or Twitter.

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As a supporter of the Western world and its allies, it is interesting to see how Israel, i.e., "Startup Nation" is defending itself against terrorists, using social media activities. Read Lauren E. Bohn's report:

"The hostilities between Israel and Hamas have found a new battleground: social me Read More
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CNN's John D. Sutter is reporting the following: Bad news: Your Facebook page is likely about to slow down. Good news: The change will help keep online thieves away. According to a recent blog post, Facebook is in the process of moving all of its users in North America -- and soon the rest of the w Read More
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Writing and Developing has been one of the most precious passion of mine. I have also imagined myself to be one of the best freelancers for both writing and developing beautiful web apps. This gives me intense fun and also give me additional chances to grow myself along with making some extra bucks Read More
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I am personally against all forms of interventions in the private market place and I think that the antitrust laws have been a huge damage to the business field. I agree with Danny Sullivan's statement: Among the charges is the idea that Google somehow is being unfair to competitors with "vertical Read More
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In today's crowded market place you need to make your business standout and be heard, so that your prospective customers spend money with you and not your competition. But the challenge is being heard above all that noise your competition is making and if you're not being heard, your business isn't Read More
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A very important and, for some companies, the only contribution that is required from marketing is lead generation. Nurturing leads is a complex practice but you’ll make significant progress if you build a solid database that enables you to segment and share content and offers that appeal to each s Read More
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