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When the owner of an online pool store realized he had a market opportunity, he made sure his advantage was reflected on Google, with major results. Read More

It happens, to more of us than not.  If it hasn’t happened to you, consider yourself lucky with a handful of envious competitors giving you the evil eye.  For the rest of us, we know business can be rocky and bumpy. We start our business, we take care of the necessary legal things, we rustle up a f Read More

Visits to top retail sites increased during the 2011 holiday season and Cyber Monday emerged as the top day for traffic, followed by Thanksgiving and Black Friday. Read More

This article lists 4 tips - if you implement snappily you will surely figure out a way to crack this problem and continuously produce compelling content that your audience loves reading. Read More

Do consumers trust your brand?

Here are three things to look at in your own campaigns to make sure they’re true-blue solid Read More

Ever have one of those days where the whole world just seems to be falling down around you and you don’t even know why? I have felt that way for the last few weeks. If productivity was a currency, I would be over my head in debt. Each day, I wake up planning to get a thousand things done, yet some Read More

Nine of ten users who came to your site through a search engine make up your target audience. They are highly motivated to find the necessary goods. There is no need to explain that sites recurrently appearing on the top of the search list get a wider audience of visitors than those who are in the Read More

It is  no surprise that 80 percent of U.S. consumers and, but over 60 percent of Chinese consumers say that they are willing to pay more for products labeled “Made in USA” than for those labeled “Made in China,” according to new research released by The Boston Consulting Group (BCG). In surveying [ Read More

While it’s true that businesses and retailers are using social media to promote services and products, email is still one of the most effective marketing strategies. The Direct Marketing Association (DMA) concluded that in 2011, email marketing’s ROI was $40.56 [...] Read More